On a schedule · Product marketing lead
Keep an eye on your market.
Three named competitors have changed their public onboarding pages. The team wants a dated record of the changes, not unsupported strategic conclusions.
Google Drive
Notion
Google DocsRole: Product marketing lead at a payroll software firmTrigger: The monthly market review
Discuss this workflowResearch digest · Example findings
- Observed
- A competitor now emphasizes onboarding support.
- Evidence
- Link to the public page and dated prior notes.
- Question
- Does our own setup offer answer the same concern?
THE WORK
How the workflow works
- 01Notion
Read the approved watchlist and prior notes, then check accessible public pages.
- 02Google Drive
Compare current evidence with the saved baseline; flag pages that could not be checked.
- 03Google Docs
Write a source-linked brief with observed changes and open questions.
THE RESULT
What you get
Time backAvoids restarting the same competitor scan from scratch each month.
GETTING STARTED
What you need to set up
Connect the sources used in this example, then confirm the scope and schedule.
- Notion
- Google Drive
- Google Docs
Connections and available actions depend on your account permissions and setup.
HUMAN CHECK
Before anything goes out
The product marketing lead checks the public evidence before changing messaging.
Illustrative workflow and fictional output, not a customer testimonial or measured result. Actual results depend on source quality and setup.
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